David Hefferman, Marketing Specialist at KEYT 3 and FOX 11, sat with host Mark Sylvester to talk about how small businesses get the most out of local advertising. We’ve not addressed this topic in depth before. David takes us through the ins and outs of integrated marketing in an episode with a lot of valuable information. Over the years, he’s learned that a lot of the time, small businesses don’t understand how to craft a message with a purpose.
There’s an on/off button. Use it.” – David’s take on how to avoid advertising