Imagine creating a website that becomes so popular that the market demands a print version be created. That’s exactly what happened to Flutter co-creator Kim Wiseley. Kim started with a web design business and a weekly newsletter called The Santa Barbara Skinny, writing about food, arts and entertainment with 15,000 readers. Impressive.
She saw a need to focus on weddings and started to work fulltime on growing Flutter. In a short three years, Flutter has taken off and is now available as a digital magazine and in print. It’s available in specialty shops and Barnes and Noble stores throughout the western US.
Weddings are big business here on the Central Coast. Our wineries make amazing venues for events. Our mountains, valleys and ample coastline give people from around the world a memorable location to start their married lives.
An entire ecosystem has grown around this profitable business and Flutter is helping other small businesses promote their niche. For instance, this month a local artist is teaching a calligraphy class for brides who want to make their own invitations.
Flutter is attracting global readers from Australia, South Africa and across the United States. This is providing business opportunities for Flutter to attract service providers and advertisers, helping grow the fledgling business now going into it’s third year.
Flutter is excellent example of a local creative entrepreneur who follows their passion, finds a market need and is open to new ideas. Taking a leap and producing a print magazine is a risk we think will pay off, especially with the stunning photography and visual ideas that brides will find valuable.
You can find Flutter at http://FlutterMagazine.com