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The Shifting Sands of Brands- John Silva Senior Creative Director DuPuis Group

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John Silva is the President and Senior Creative Director of DuPuis Group, based in Ventura, California. They work on branding, innovation and have created several ventures in conjunction with their clients’ brands. John is a veteran with 25 years experience of creative problem-solving. We learned some key aspects of how he approaches problems. Specifically using brand values to connect trends and culture to business goals and strategy.