Context: The overall purpose and goal of the communication; what you are trying to achieve.
Vision: A clear and compelling picture of the future situation you are trying to create through the communication.
Strategy: How you propose to get to your desired future state, specific tactics.
WIFY (What’s in it for you): How the purpose and vision will benefit the person receiving the communication.
WRFY (What’s required from you): Specifically, what you are asking the person receiving your communication to do to get to the goal.
Next Steps: Most immediate and specific next steps that will be taken to move toward the goal (including by whom, and when)Here’s an example of how this was used to prepare for a recent talk that 805connect’s Ambassador, Mark Sylvester, gave at the California Lutheran School of Management Entrepreneurial Speaker Series:
Context: “I have two simple tools that have helped me be a better leader. This evening I am going to share them with you, so you can be better starting tomorrow.”
Vision: “Imagine you had the ability to systematically solve any problem, could communicate effectively with any group of people and have more certainty about the outcome.”
Strategy: “I am going to teach you these tips in a way you’ll never forget them.”
WIFY: “By learning these, you’ll dramatically improve your leadership capabilities in two major areas. These will help you every day.”
WRFY: “All you need to do is practice them at least once a day for the next three weeks. This will assure that they become engrained in how you work.”
Next Steps: “Look at your notes from this talk and challenge yourself, make a commitment to improving your ability to solve problems and communicate with others.”This lesson was learned nearly 20 years ago at a strategic planning session. It has been shared hundreds of times because it is easy to remember, simple to implement and 100% effective.