“From Cloud to Table.”
This slogan came up at the end of the show when Mark remarked that what Rodney is doing is bringing the moisture out of the air (cloud) and bringing it into the home (table). AquaViable Co-Founder/Water Resources Specialist, Rodney Loehr talks with Mark and Patrick about his Water-based startup and his passion for all things wet. This wide-ranging conversation covered a lot of ground including:- Working out of the ImpactHUB in Santa Barbara
- How he got so passionate about water, water politics, and conservation
- Story about when he was 14 years old and the well went dry at the family ranch in Arizona
- How he got involved in the Verde River Citizens Action Group
- Working at the Arizona House of Representatives
- How his process works – think condensate collecting on a cold glass
- How much water evaporates from the ocean every day. Guess? 90,000 cubic miles. (yes, that’s a lot)
- His interesting idea, a Fog Mower
- What’s a Water Resources Portfolio?
- How AquaViable’s technology works and how it might scale
- Mark and Rodney get into a discussion about the overhead that Reverse Osmosis takes to produce a single gallon of water
- His business model (lease the gear, pay for the water you use)
- What it’s like being a Reluctant Entrepreneur
- Ask yourself, “does your water taste good?”
- Is there such a thing as ‘mouth feel’ for water? Yes.