Dennis Baker – Marketer – Entrepreneur – POLIS Assist

In 805conversations by Mark Sylvester

Where are the parking spaces?

Distilling your message into a message that matters" Dennis Baker - Creative Problem Solver | Innovator | Media Expert | Strategic Connector

Dennis Baker is an accomplished marketer and entrepreneur. His latest venture is called POLIS Assist. For the last two years, he and his team have been locating every parking space in Los Angeles County and putting them into an app. Yes, it's true, need a space, use POLIS to find one.

Dennis freely gives of his time and extensive expertise to the non-profit community in Santa Barbara to help them with messaging, strategic positioning, branding, and crisis communications. He has a deep background in marketing and has focused that energy into bringing the POLIS app to the millions of drivers in Los Angeles.

While developing POLIS he and the team have collected parking information on over 500,000 blocks. Dennis talked about one day where he looked at the eight signs in front of a potential parking spot and was confused. Some of the signs said what day he could and could not park, what type of plate he had to have, and other regulations governing the single space. He was maddened by it and decided to fix the problem.

The only obstacle was, there was no central database for street parking, which meant his team had to photograph every street sign on those 500,000 blocks. The volume of street information turned into a big data challenge and opportunity. Dennis says that POLIS is the Waze for Parking.

We appreciate the mammoth effort that has gone into and will continue to go into POLIS. We also thank him for his support of the Santa Barbara Non-Profit Community and his frequent attendance at TEDxSantaBarbara events.