This month we spoke with Robert TenEyck, founder of TheCoreIdea, a strategic marketing and communications company. Robert has 20 years experience leading companies, large and small, through a process to discover their core idea. The title of the talk was, “Your logo is NOT your brand.”
Branding is not a one-time event, it’s a forever perspective. – Robert TenEyck, TheCoreIdea
Some of the issues Robert covered included:
How your business’s perspective of “branding” either inhibits or empowers communication effectiveness.
What is a “core idea” and how can it can it help lead your business to uniquely effective marketing messages and actions.
The pitfalls of “tactical thinking” and how to know the difference between your “strategy” and your “tactics”.
He addressed these questions:
- Do you know your audience?
- Do you know what they think of you?
- Do you know what you want them to think?
Thanks to Citrix for sponsoring our 805conversations.
You can contact Robert here.