Jordan benShea, the founder of Skyview Projects is a strategic consultant helping businesses and non-profits define, sculpt and share their story. She sat down with host Mark Sylvester to discuss her fascination with stories told well and the power of a well-crafted message.
Jordan is very well connected in the local community, sitting on several non-profit boards and has an enthusiasm for each that is infectious.
I love stories. I love strategy.”
Topics included;
Starting with your Why and a shout out to Simon Sineck
How to look at a story and see all the potential connections to be made
How the Hero’s Journey can help you craft your story
What’s the difference between your Why and your Mission and Vision statements?
The importance of a Style Guide and why it also includes your ‘voice’
How she went from a pre-law career to one in Communications
Who’s her Ideal Client? Note: Who’s yours?
Listeners of the podcast may recognize Jordan’s last name. Yes, her father is Noah BenShea, a friend of 805conversations. You may want to listen to his episode next. Keep a pencil handy as there are more quotes per minute in that show than any we’ve ever done.
